Illustration
Gojo / 2025
Where fashion meets the future
Virtual Threads is a conceptual project for NEONWEAR, a fictional fashion label that merges digital culture with contemporary streetwear. The key visual — a man in VR glasses — symbolizes how technology and fashion intersect, shaping new ways of seeing and being seen.
I developed the creative direction, generated AI-based visuals, and built a narrative around NEONWEAR’s futuristic brand identity. The result is a campaign concept that positions the brand as forward-thinking, daring, and deeply connected to digital culture.
