summer Melt
LUNA Ice
Tastes like the last days of summer
Summer Melt is a playful AI-driven visual project created for LUNA Ice, a fictional ice cream brand. The concept celebrates the joy of late-summer gatherings with bright, colorful imagery and a touch of nostalgia. The central visual — ice cream in focus — becomes a symbol of carefree moments and shared fun.
I created the campaign concept, generated and curated visuals through AI tools, and developed a cohesive narrative around Summer Melt. The focus was on delivering a set of images that could work across social media, posters, and event invitations, all tied together by a bold, summery energy.
